According to Bowker, self-publishing continues to expand, with ISBN registration jumping 21% between 2014 and 2015. In 2018, e-book sales revenue was estimated to grow to $8.69B.

If you’re the CMO of a startup or a small business owner, you don’t just have to use e-books as a retail product. In fact, HubSpot dubbed e-books the most popular lead magnet of 2019, stating that 27.7% of marketers used them. (Think of all those opt-in email addresses you can add to your list!)

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